The Jeweler Blog Program
Content Is King
Our slogan is “Content Is King.” We’re passionate about the jewelry business and we’re passionate about our publishing craft. We’re constantly seeking out unusual stories, superb images and fun videos to make The Jeweler Blog a valuable addition to any jeweler’s social media mix. We publish 5 days each week, Monday through Friday. We ghost-write the daily items in the jeweler’s voice and the jeweler gets to take credit as the author of the blog. Most of our blog templates have a position for a headshot and profile of the jeweler and his store.
Keep it fun and interesting
Consumers don’t want to be bombarded by sales messages. Jewelers need to connect with their customers on a friendly, informal basis. They should share their love of the jewelry business by providing a constant stream of interesting, informative, startling and fun information that the consumer wouldn’t normally find through regular media channels.
We even post music videos on Fridays. The strategy is to keep welcome the weekend with a song related to jewelry, gemstones or precious metals that will evoke fond memories and allow the customers to sing along. Our goal is to have every post generate a “wow” or “I didn’t know that” or “that’s really neat.”
By sharing information, and not a sales message, the jeweler can position himself as a credible blogger and industry expert. Customers tend to show their appreciation by LIKING the blog, LIKING the store’s Facebook page, and participating in the conversation by commenting on posts and sharing them with their own network of friends.
How The Jeweler Blog supports Facebook and Twitter
Each day we provide jewelers with a recommended Facebook teaser, Twitter Tweet and teaser image. Jewelers can then simply cut and paste these items into their respective Facebook Store pages and Twitter feeds. Followers can’t help but be impressed with the quality and volume of the material posted.
Traditional jewelers have been challenged by new media. Old methods of advertising and marketing need to be re-evaluated. By communicating via blogs, Facebook and Twitter, jewelers have a chance to connect with a younger clientele. And, of course, this younger clientele has the potential to become future bridal customers and life-long devotees.
In most parts of the country, we offer a 10-mile exclusive zone around your jewelry store. This protects the jeweler’s trading area and locks out competitors.
Affordable and No Risk
Marketing companies typically charge from $300 per month or more to handle a jeweler’s basic social media strategy and blogging. We’ve found that the frequency and quality of their posts is sometimes lacking, as if the newest/youngest member of the marketing firm was assigned to the task despite their lack of experience, perspective and passion for this business.
The Jeweler Blog is staffed by experienced industry professionals who know the industry–and your needs and priorities–intimately. It is the kind of understanding that comes only after working decades in the business.
At only $69/month, The Jeweler Blog is affordable to every independent jeweler. There are no long-term contracts. The blog service is billed monthly. For an additional $20/month, we will handle your daily postings of Facebook and Twitter teasers.
Contact us today to discuss how you can get started.